Where Has the Domain Name Growth Gone?

It is pretty common knowledge now that domain name growth started to drop around two years ago and is falling still. At this rate there is every chance that TLDs that have only ever seen growth will start to see a decline sometime in the next few years. What follows is a theory on where that growth has gone.

It is widely stated that the greater choice provided by hundreds of new gTLDs means that demand is dissipating across them and that’s where the growth has gone. But the 6.5+ million registrations in new gTLDs are nowhere near enough to account for the reduction in growth across established TLDs. So where has the growth gone?