Data Strategy

All forward-thinking organisations know that by unleashing the data locked in their systems they have significant potential to advance their strategic goals. Reaching that full potential means a full transformation into a data-driven organisation. Before this happens there are generally two common questions posed:

  1. What’s our vision for how far we want this to go?
  2. Where do we start?

To help answer those and provide an introduction to our more detailed notes, here are the four steps of a data strategy.

Step 1:  Embracing the cultural change

The cultural change needed is to become an Evidence-Led Organisation.  This means asking for and relying on “data-as-evidence” for all decision making, starting at the top of the organisation and supporting that with the training of key staff to introduce data-literacy as a new skill throughout the organisation.  This ensures that Business Intelligence becomes embedded as a resource used by staff at all levels of decision-making.

Step 2:  Identifying and managing your data

Understanding and documenting what data you have and how it is held, is vital if you want to move to any of the next steps.   This can be as simple as drawing up a partial data asset inventory, through to the implementation of a full Data Governance framework.

Step 3:  Service innovation

You’re now ready to innovate with the data, which you can jump straight into with the development of Data-Driven Services using data you already know you can get, or you can take a longer-term approach by building a Data Science team and using their outputs to drive your service development.

Step 4:  Customer, stakeholder and community engagement

The same promise that “data-as-evidence” will transform your organisation internally, can be made for your relationship with your customers, stakeholders and wider community.  The simplest step is to produce regular Stakeholder Data Reports (Factbooks) that demonstrates the value that your organisation or industry provides by showcasing your data against a number of key comparators.  The more advanced step is to publish your data as Open Data and take your stakeholder engagement to a new level.

How we can help with Data Strategy

  • Advise your board on the benefits of a data strategy.
  • Work with you to introduce a complete data strategy.
  • Help you to develop any missing elements to your current data strategy.
  • Review your current data strategy and implementation.

Read more about the different components of a data strategy below:

Download our data whitepaper

How we do it

Each of our services reflect the extensive expertise of our consultants and have been refined by them over many years into versatile and comprehensive processes. If you have other requirements then please contact us and we will try to oblige.


Developing a great strategy takes experience. Many of the strategies we see are either too operational and not actually strategic, or too loose and provide little guidance on how they should be implemented. We can help you develop a genuine strategy that you feel takes you exactly where you want to go in exactly the way you want to get there.


We can implement any project from small to large, adapting our processes to match the risk, resources and quality of outcome desired. Sometimes you need a high quality result that your reputation rides on and other times just a simple deliverable that will be developed and refined in later stages. We work to your priorities not ours.


Independent review is key to improving the quality of your organisation and the services it delivers. We are a trusted, neutral and independent reviewer that tells you exactly what you need to know with a clarity that you can act on immediately, while our tested review framework will give confidence in the outcome to all those involved.


Policy development is quite an art as so much needs to be factored in. A good policy has stakeholder approval, clarity for implementors, flexibility for regulators and the quality to pass any external review. We can handle any aspect for you with particular experience of producing policies for complex stakeholder environments.


Expertise brought in at the right stage in product/service development can mean the difference between an excellent product or just another service or even a failed product that never gets off the ground. Our extensive experience of success and failure means we can provide you a full service from complete product/service design to specialist advice.


Standards development, from capability maturity models to technical protocols, is an often overlooked strategic tool. Used right it can provide strategic control and stability, and if ignored can leave you exposed or even locked out. We can help design standards, build training and accreditation models and guide them through to industry adoption.


Sometimes you need another C-level manager but employing someone full time is too early, too expensive or you don't have enough work for them. We can help out, whether it's providing a virtual C-level service on an ongoing basis or an interim C-level resource while you restructure or recruit for a permanent resource.


Boards are special beasts because board directors, with their legal responsibilities and limited time to engage, need special handling. We know because we sit on boards too. If your board needs independent expert advice from someone with gravitas, expertise and the ability to talk director to director, then we are here to help.


High quality long form content from our team.


Don’t take our word for it, take theirs.

multi-talented, strategic thinker

Jay enabled us, coached us, and has given us the capacity to launch and develop the .so ccTLD

Mohamed Ibrahim

Head, National ICT and Digital Economy

let me add my thanks

your contributions were invaluable and I very much appreciate the help you provided

David Conrad



Our Mission

We help organisations evolve and secure their future, by adopting the following strategies:

- Strong corporate and personal integrity
- Professional and effective governance
- Evidence based decision making
- A data-literate and data-rich organisation, board and customer community
- Conforming to and contributing to best practice
- Regular independent assessment and review

In our view, organisations that adopt these strategies are more honest, resilient, engaged, successful and respected.

Our company

Techobscura is a boutique consultancy and services company, which helps transform organisations, markets and communities. Its customers include Internet NGOs, domain name registries and government regulators who need trusted, independent and expert advice.

We are headquartered in Wellington, New Zealand and have worked with organisations based in the US, Europe, eastern and southern Africa and the Asia-Pacific region.

Techobscura Ltd is a New Zealand registered company, NZBN 9429046526465.

Our People

Techobscura was formed in New Zealand in 2018 by Jay Daley after a 30-year career in technology. His experience includes the CEO of the registry for the .nz top level domain, the interim CEO of .org, the CTO of .uk and the Head of ICT and e-government for Brighton and Hove City Council.

Jay has a technical background in software development, network management, general IT management and finally general management as a CEO. With that experience he has built networks, applications, products, services and world-class teams.

His skill set is as a global expert in domain names, a specialist in all things data and some aspects of the global Internet. In addition, Jay is highly experienced in Internet governance. Jay is a member of SSAC and a member of the board of Public Interest Registry which operates .org and a number of small TLDs.

Contact Us

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