Data can be sold as is, turned into data-enabled products and become the foundation for consultancy services. Choosing the right product strategy can be complex and then implementation introduces a range of considerations – how to price correctly for varying customer types, how to brand and sell the product and how to manage the data to meet customer expectations.
At techobscura we have developed a multi-level framework for commercialisation that addresses all of these issues and takes an organisation from the simple to the more ambitious products and services.
Here are just some of the ways in which we can help you:
- Develop a data commercialisation strategy.
- Design data products
- Build a customer strategy for data products
- Specify metrics to measure product usage and engagement
- Provide an independent review of existing data commercialisation